![]() Juice, aka Jarad Higgins, is 20 years old. In the time it’s taken to turn this article around, ‘Death Race For Love’ has squealed to Number One on the Billboard 200, overtaking Ariana Grande and the soundtrack to A Star Is Born, having been acclaimed as potentially seminal within its subgenre. No wonder he’s ebullient: he just released his second album, ‘ Death Race For Love’, a sprawling 22-track emo-rap opus that swings between introspection (the sing-song ‘Robbery’) and braggadocio (from ‘The Bee Knees’: “’Holy shit! He’s the shit!’ – words from my peers”), laced with voguish trap beats and, more eccentrically, throwbacks to mid-noughties alt-rock. In the plush basement of a central London hotel, his mum sitting a few feet away, tucking into a steak, the Chicago rapper’s joined by his girlfriend, Ally, who wraps herself around him, nodding sagely as he offers up bon mots on topics such as his eclectic influences (“I’m a music head and always will be”) and the dignity in being an openly emotional man (“It’s ones of the toughest things in the world”).Īfter our hour-long interview, still in ascending superstar mode, he poses for a quickfire photo shoot, appointing himself as creative director, telling the photographer where to stand while he goofs around, pretending to kick the camera with an expensive-looking sneaker. ![]() Juice WRLD’s NME Big Read shoot is a family affair.
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